Summary
// As part of a school project, Game-On Salon is a fictitious hair salon with an original unique selling proposition: come play games while you get styled! In order for this buisness to be successful, they need a strong brand to attract their target audience of trendy and youthful clientele. Continue scrolling to learn more about Game-On Salon's unique concept and the brand that has been designed to highlight it.
Finding a solution
// After researching the competition and needs/wants of the target market, three design systems were proposed to Game-On Salon, each of which combines recognizable game and salon imagery in its own way. These are demonstrated below.
Everything you need
// Game-On Salon has been set up with everything they need to open their store. The chosen “neon” look successfully communicates the owner’s nostalgic love for video games while targeting a trendy, youthful client base. This look has been expanded and applied to a brand guideline book and a collection of other assets.
